Types of Video Ads.( Linear Video Ads, Non-linear Video ad, In-Banner Video, In-Text Video)

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types of video ads


Linear Video Ads: More commonly known as pre, mid and post-roll ads, linear ads take over the full video player space. They're linear because they run in line sequentially with the content, for example, a pre-roll will appear as (ad-video); a mid-roll will be (video-ad-video) and a post-roll will appear as (video-ad). Linear ads can be 15 or 30-seconds long and do not allow for fast-forwarding through the ad.


OR,


i) Linear Video Ads  

It is the most iconic and widespread formats of in-stream video advertising. Just like in the traditional TV broadcasts, they are cutting into the main video and played in line with the rest of the content. Linear ad interrupts the primary video and occupies the entire video-played space. It can encompass the interactive component or work with a companion ad.


ii) Non-linear Video ad: 

It runs parallel to the video content so the users see the ad while viewing the content. Non-linear video ads can be delivered as text, graphical ads, or as video overlays.

Common Non-linear Video ad products include: 

• Overlays which are shown directly over the content video itself 

• Product placements which are ads placed within the video content itself



iii) In-Banner Video

It is video ads activated within a standard display banner on a webpage. As a rule, they usually follow standard IAB banner sizes, 768×90 or 160×600, but most frequently 300x250. The video is immersed into the banner, and once triggered, can expand to a large interactive panel, or redirect the user to the domain where the video is hosted.


iv) In-Text Video:

 In-Text Video is generally user-initiated and triggered by relevant highlighted words within content. A relevant video ad experience is displayed only when a user chooses to mouse-over, a highlighted word or phrase within the text of web content...

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