Describe how promoted tweets, promoted trends and lead generation cards are used as Twitter marketing tools?

-

There are many kinds of Twitter marketing products, and the firm is creating new ones every few months. The current major Twitter marketing tools include the following.

  • Promoted Tweets
  • Promoted Trends
  • Promoted Accounts
  • Enhanced Profile Page
  • Amplify
  • Promoted Videos
  • Television Ad Retargeting
  • Lead Generation Cards

i) Promoted Tweets: 

Advertisers pay to have their tweets appear in users' search results. Promoted Tweets are Twitter's version of Google's AdWords. The tweets appear as "promoted" in the search results. Pricing is on a "cost-per-click" basis, based on an auction run by Twitter on the Twitter ad platform, and might range from $.50 to $10 per engagement. An "ad carousel" allows up to 12 ads to be shown in a single space, enabling users to swipe through the Promoted Tweets. Promoted Tweets can be geotargeted and also offer keyword targeting that enables advertisers to send the tweets to specific users based on keywords in their recent tweets or tweets with which they have interacted. Promoted Tweets can be plain text or include single or multiple images, or can include a website card (link to website), basic app card (link to app), or image app card (photo plus link to app). Buy buttons embedded within Promoted Tweets enable users to purchase without leaving Twitter.


ii) Promoted Trends:

Advertisers pay to move their hashtags (# symbol used to mark keywords in a tweet) to the top of Twitter's Trends List. Otherwise, hashtags are found by the Twitter search engine, and only those that are organically popular make it to the Trends List. Promoted Trends cost about $200,000 a day in the United States and are also available for purchase in 50 different countries.


iii) Lead Generation Cards: 

Marketers can embed a "card" into a tweet. When users click on the tweet, a promotional offer appears and users are asked to sign up. Cards are different from display ads because they are used only by businesses who want to develop new leads, and they always include an offer, such as 50% off your next cup of coffee. This is a one-click process. The users' e-mail and Twitter account names are automatically obtained by Twitter and sent to marketers, who can then follow up with a tweet or an e-mail.



Comments

Post a Comment

Popular posts from this blog

Suppose that a data warehouse for Big-University consists of the following four dimensions: student, course, semester, and instructor, and two measures count and avg_grade. When at the lowest conceptual level (e.g., for a given student, course, semester, and instructor combination), the avg_grade measure stores the actual course grade of the student. At higher conceptual levels, avg_grade stores the average grade for the given combination. a) Draw a snowflake schema diagram for the data warehouse. b) Starting with the base cuboid [student, course, semester, instructor], what specific OLAP operations (e.g., roll-up from semester to year) should one perform in order to list the average grade of CS courses for each BigUniversity student. c) If each dimension has five levels (including all), such as “student < major < status < university < all”, how many cuboids will this cube contain (including the base and apex cuboids)?

-
Image
a) A Snowflake Shema is shown in figure below: b) The specific OLAP operations to be performed: 1. Roll-up on course from course_id to department. 2. Roll-up on a student from student_id to university. 3. Dice on course, student with department ="CS" and university = "biguniversity" 4. Drill-down on a student from the university to student_name. c) N = 4 dimensions The cube will contain 54 = 625 cuboids.
Read more

Explain market-Oriented Cloud computing architecture.

-
Image
  Market Oriented Cloud Computing (Mocc) As customers rely on Cloud providers to cover all of their computing needs, they will expect certain Qe from their providers to fulfill their objectives and continue their operations. Cloud providers must examine and satisfy the various QoS standards of each unique consumer as stipulated in unique SLAs. To do this, cloud providers cannot continue to install traditional system-centric resource management architectures that do not give incentives for them to share their resources while still treating all service requests as equal insignificance. Instead, market-oriented resource management is required to maintain the supply and demand for Cloud resources at market equilibrium, provide feedback in the form of economic incentives for both Cloud consumers and providers, and promote QoS-based resource allocation mechanisms that differentiate service requests based on their utility. The diagram depicts a high-level architecture for enabling market-orie
Read more

Describe how cloud computing technology can be applied to support remote ECG monitoring.

-
Image
  Healthcare: ECG (Electrocardiogram) Analysis in cloud computing Healthcare is a field, subject, sector, or territory in which information technology has several uses. These apps are being used to aid businesses in supporting scientists in developing disease prevention solutions. Cloud computing has emerged as an appealing alternative for constructing health monitoring systems as a result of the development of the Internet or to put it another way, as a result of the availability of the internet. The ECG machine, for example, is a health monitoring device that measures the human body's heartbeat and prints the results on graph paper. The electrocardiogram (ECG) measures the electrical activity of the heart's Cardium. A waveform is created as a result of this action, which is repeated throughout time and symbolizes the heartbeat.  The analysis of the shape is used to identify arrhythmias, and it is the most common way of detecting heart diseases. Here the meaning of arrhythmias
Read more