How the features like ubiquity, information density, and richness make e-commerce better than traditional commerce. Justify with examples

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There are four major characteristics of e-commerce:

i. Ubiquity

ii. Global Reach

iii. Information Richness

iv. Information density

v. Personalization and Customization

vi. Interactivity


i. Ubiquity:

Because E-Commerce is ubiquitous, the market is able to extend its traditional operating hours. Online stores never close, it is available everywhere at any time. Ubiquity lowers transaction costs for the consumer/buyer. For example, if the user is at an outstation, he also can through www.acer.com get information about the product.


ii. Information Richness:

Advertising and branding are important parts of commerce. E-Commerce can deliver video, audio, animation, etc. to introduce products. Individuals may see information richness if a post contains a video related to a product and hyperlinks that allow him/her to look at or purchase the product and send information about the post via text message or email. An example is the richness is can make the websites become attract people to browse.


iii. Information density:

The total amount and quality of information available to all market participants. E-commerce technology reduces information costs and raises the quality of information. It makes information accurate, inexpensive, and plentiful. For example, if we can get clear information on the websites.



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