How linear, non-linear, in-banner, and in-text video ads are used for digital marketing?

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Linear, Non-Linear, In-banner, and in-text video ads are described below:-

i) Linear Video Ads: 

More commonly known as pre, mid and post-roll ads, linear ads take over the full video player space. They're linear because they run in line sequentially with the content, for example, a pre-roll will appear as (ad-video); a mid-roll will be (video-ad-video) and a post-roll will appear as (video-ad). Linear ads can be 15 or 30-seconds long and do not allow for fast-forwarding through the ad.

OR,

Linear Video Ads are the most iconic and widespread formats of in-stream video advertising. Just like in the traditional TV broadcasts, they are cutting into the main video and playing in-line with the rest of the content. Linear ad interrupts the primary video and occupies the entire video-played space. It can encompass the interactive component or work with a companion ad.

ii) Non-linear Video ad: runs parallel to the video content so the users see the ad while viewing the content. Non-linear video ads can be delivered as text, graphical ads, or as video overlays.

Common Non-linear Video ad products include:

• Overlays which are shown directly over the content video itself 

• Product placements which are ads placed within the video content itself


iii) In-Banner Video :

 In-Banner Video is video ads activated within a standard display banner on a webpage. As a rule, they usually follow standard IAB banner sizes, 768x90 or 160×600, but most frequently 300x250. The video is immersed into the banner, and once triggered, can expand to a large interactive panel, or redirect the user to the domain where the video is hosted.


iv) In-Text Video: 

In-Text Video is generally user-initiated and triggered by relevant highlighted words within content. A relevant video ad experience is displayed only when a user chooses to mouse-over, a highlighted word or phrase within the text of web content...



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