What is a vertical market portal and how might recent trends in consumer behavior prove advantageous to this business model?

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 A vertical market portal

A vertical market portal is a destination site that attempts to attract a highly focused, loyal audience with an intense interest in either a community they belong to or an interest they hold.


2nd part

Recent trends in consumer behavior might prove advantageous to this business model because recent studies have found that users with limited time resources are interested in concentrating their Web site visiting on focused searches in areas that appeal to them.



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